Blog to support the book "Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs" by Kristen Fischer

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Location: Point Pleasant, New Jersey, United States

30-something Jersey gal working as a freelance writer. Starbucks addict, beach-lover, kitty mother.

Creatively Self-Employed Website

Wednesday, February 28, 2007

Because you've waited long enough...

CREATIVELY SELF-EMPLOYED is now, officially, on sale!

link | posted by Kristen at 7:55 AM | 1 comments

Wednesday, February 21, 2007

All I am waiting for is iUniverse.com to but my official copy online. Then, you may buy it.
*Le patient sigh*

In the meantime...
I swiped this from the ever-so-awesome Calvin Lee of Mayhem Studios. Thanks, Cal.

Getting the Word Out & Finding Potential Clients
Since this is the start of the new year. I thought it would be appropriate, the first post of 2007 would be about getting the word out and finding potential clients. Here are are few tips to let people know who you are, what you do and finding potenial clients.

Press Releases/E-Newsletter - Have some exciting news or completed a successful project? That's a good reason to send out a Press Release or E-Newsletter. Send the E-Newsletters to current and potenital clients. Send press releases to media outlets (on-line, local and industry related papers/magazines).

A few on-line resources to post your Press Releases.
PR Log - free
PR Leap - free
PR Web - a fee
Free Press Release - free

Blog - Start a blog, write articles. Makes you an expert in your field. Potential clients will see, you know your stuff and trust to hire you. It's all about building trust and relations.Design

Competitions - Enter your works in design competitions. International advertising if you win and get in to the book. A few resource of design competitions.
Graphics Books
Rockport Publishers
Roto Vision
American Design Awards
Summit Awards
Communication Arts
How Design Magazine
Print Magazine

Join a Networking Social Events - Lets people know who you are and what you do.

Let Friends and Family Know What You Do - Potenial referrals from friends and family.

Ask for Referrals - Ask Friends, family, clients: current/previous, printers, paper sales reps, pre-press houses for referrals.

Volunteer - Volunteer in your community and non-profits. More about networking and building trust.

Local Papers - The local news papers, business section. Often print the names and addresses of those applying for a business licenses.

Keep Your Eyes Open - Look for new construction or businesses moving in. Get their information. A good chance they may need creative services. Find a Niche Market - Specialize in an area of expertise that other companies may not be filling the need for.

Chamber of Commerce - Chamber of Commerce may have a list of their members info for free on-line. Joining the Chamber of Commerce is another option for networking and potential clients.

Business Cards - Bring business cards with you everywhere you go. Strike up a conversation with people when you are out.

On-Line Directories - Get listed on free and paid on-line directories.

Forums - Post on forums, design as well as business and related markets you are targeting.

Signatures - Have a signature of your contact information on all correspondence, emails and forum posts.

Marketing Websites/Blogs - Check out other marketing sites/blogs, Inside the Marketing Mind and The Marketing Mix.

Visit Calvin's blog about design and more: http://mayhemstudios.com/blog/

link | posted by Kristen at 7:47 PM | 1 comments

Friday, February 16, 2007

Ever deal with a problem client? I'm sure you have.

Every once in a while, we all have to work with someone whom we would rather not. If you're not at the point where you can turn away the project for financial or career-building purposes, there are some ways to deal with clients who you'd prefer not to.

The best way is to note how much time you have to spend with the client. For me, I rarely have to sit stuck in a room with a "boss" that I don't like working with. When I remember that, it makes the project seem not so horrible.

But what if you are stuck in Badbossville?
Tips coming up. Share your stories till then!

link | posted by Kristen at 4:47 PM | 0 comments

Tuesday, February 13, 2007


To become an LLC, or not to become an LLC...

This was my question...
And the lovely Michelle Goodman answered!

Any thoughts?

link | posted by Kristen at 12:58 PM | 0 comments

Tuesday, February 06, 2007

There are some typos on the first print run. Well, ONE. But I'm having it fixed.

I know. I'm impatient too!

link | posted by Kristen at 6:42 PM | 0 comments

Monday, February 05, 2007

It'll be for sale in about a day. Let me proof it...

It came tonight!!!

link | posted by Kristen at 7:54 PM | 3 comments

Courtesy of Kelly

Want to be inspired?
Blogs work for me. I love to see the creations that others make. Sometimes just a scan of a scrapbook page or painting does wonders to lift me back up!

Christine has a great inspiration site here. So does Mati.

Do you have a site to share with tons of great links...or just one?

link | posted by Kristen at 1:21 PM | 0 comments

Thursday, February 01, 2007

The 5 Essential Marketing Tools to Grow Your Business
From the fabulous Ilese Benun of Marketing-Mentor.com
  • Networking (at least 2 events per month to keep meeting new prospects and filling the pipeline)
  • Cold Calling (to reach out to your ideal clients, the companies you really want to work with)
  • Promotional piece (to have something tangible to send the prospects who want to know more)
  • Web site (to have that essential online presence)
  • Email Marketing (a monthly message -- like this one -- to keep your visibility high.) [And if you need a way to distribute it, check out Emma. You get 20% off when you mention Marketing Mentor.]

Ilese offers a FREE 30 minute phone consultation to ask questions--go to her site and give her a buzz!

link | posted by Kristen at 5:58 AM | 0 comments