Blog to support the book "Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs" by Kristen Fischer

Thursday, February 01, 2007

The 5 Essential Marketing Tools to Grow Your Business
From the fabulous Ilese Benun of Marketing-Mentor.com
  • Networking (at least 2 events per month to keep meeting new prospects and filling the pipeline)
  • Cold Calling (to reach out to your ideal clients, the companies you really want to work with)
  • Promotional piece (to have something tangible to send the prospects who want to know more)
  • Web site (to have that essential online presence)
  • Email Marketing (a monthly message -- like this one -- to keep your visibility high.) [And if you need a way to distribute it, check out Emma. You get 20% off when you mention Marketing Mentor.]

Ilese offers a FREE 30 minute phone consultation to ask questions--go to her site and give her a buzz!

link | posted by Kristen at 5:58 AM |

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