This is a pretty
cool article in the NYT about using HARO--and how
not to use it--to gain publicity for your creative business!
If you have used HARO, you know it's a great source for publicity--and it's free, which I adore.
But you have to put some thought into a pitch and pitch on topic. Most reporters, like me, want a short summary of what you have to offer or a statement they can include in their stories. If they want more information, they'll contact you.
Another thing with HARO...when I am hoping to secure coverage to promote my business, I never follow up. Try to remember that reporters are bombarded when they send out a query. The last thing they need is a ton of "Did you get my message?" emails. Stick to one pitch, if applicable, and leave it at that. You may not have responses to every pitch--that's normal.
Do you use HARO? How do you like it?
