I really love positive news. So when I read on the Creative Freelancer Blog that FunctionFox released survey results from the Creative Industry Outlook Survey, I was happy. The survey found that people in our business are optimistic about 2009.

I had to share the good news. Because we need positive news. Not everything is doom and gloom. Despite what we see in the media.

In fact, the survey says that 72 percent of respondents expect revenues to grow or remain steady despite the downturn. And 23 percent expect to increase their staff in 2009, while 61 percent say they will maintain their current staff size. Thirty-three percent of firms feel positive about their abilities to refocus their approach and positioning. Finally, 20 percent see new media, such as social networks, as their greatest opportunity in the new year.

Also from the blog:
Ad agency Ogilvy & Mather, cite a recent AdAge headline declaring,"Remarkable innovation occurs in marketing and media in the worst of times." They've launched a website to help marketers think and act strategically, which provides four position papers on tapping PR, making the most of creative assets and more.



Maybe it's time to turn off the TV. Just for a little while at least.