IF...

The fabulous Penny Dullaghan has created the Illustration Friday Blog. Check it out!



And something cool from Ilese Benun's latest newsletter:

Do you know what response rate you need for the mailing to be profitable?

If not, check out this new (and free) online ROI calculator from my long-time client, Bob Bly: http://www.bly.com/calculator.php. All you do is enter the costs--postage, mailing list rental, printing, etc. The tool automatically calculates the response rate you need to break even.

Bob was also featured in the book, so it was cool to see this new tool on his site!