
Artwork by Marisa Haedike: http://www.creativethursday.com/blog/
I've been thinking a lot about networking lately. And how different it is for creatives. What can make it unique for someone living off their talents as opposed to other business people?
- We're promoting ourselves, which can feel odd although it's vital
- We're not sure where to network--industry organizations can get too competitive and we wonder if we can compete with the big guys
- We are focused on doing everything online--is LinkedIn it?
- We don't have a solid elevator pitch
- We tend to be isolated and sometimes shy or all too eager to get out of the house
- We're still not sure we need networking to help our business
- We don't care about the business aspect--we just want social interaction
- We don't want to spend money without a secure ROI
There are no black-and-white answers when it comes to this. How do you know where to go? What will you say? Will you be able to compete against the big guys? There are tons of questions that many creatives have when it comes to this, and I am included. As someone who has done a little bit of networking, I realize its importance. However, I'm not sure I found the right outlets in the past, so I'm on the lookout for new opportunities and trying to seize them. It's hard.
That's why I'm interested to hear what you have to say about networking. How can creatives network despite the unique challenges we face--and what are the advantages?
Sound off!
CSE NEWS:
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I think a lot of people overlook physical mail. While less striking than networking in person, email has taken over so much that a letter in the mail or a handwritten note can get much more attention.
ReplyDeleteWow Mark, I agree. I love writing letters. I even do a direct mail postcard for my clients--so I hear you--it's valuable!
ReplyDeleteWriters / artists need to promote their work otherwise nobody is going to hear about it, and writers and artists need to eat ..
ReplyDeleteOne of my closest friends is an artist and he is really bad at promoting his work. We all try and help him do that but not with much success ..